In observance of National Tooth Fairy Day on August 22, new data from the 2025 Original Tooth Fairy Poll® highlights the enduring popularity of this childhood tradition. Now in its 27th year, the poll shows that the Tooth Fairy visited 83% of homes in the past year—an increase from 78% in 2024. For many children, this experience remains special, with nearly one in four (23%) calling it one of their favorite surprises of the year.
Beyond the excitement, some parents see broader benefits. According to the poll, about 35% of parents believe that a visit from the Tooth Fairy nurtures imagination or a sense of wonder in their child, while 30% say the tradition brings joy to the household.
“We’re pleased to see the Tooth Fairy’s wings have been in overdrive this year, as each visit is an opportunity to spark conversations with children about strong oral healthcare practices,” said Gabriella Ferroni, Senior Director, Strategic Communications, Delta Dental Plans Association. “Since 1998, Delta Dental has tracked Tooth Fairy giving as a timely reminder for families that good oral health is an essential part of a child’s overall well-being.”
The poll also explores how the Tooth Fairy may influence children’s behavior and learning. Around 30% of parents say the tradition helps reinforce good oral health habits, while 19% report that it helps children begin to understand the value of money.
Despite the positive associations, the monetary gifts left under pillows have decreased. The average amount given for a lost tooth fell by 14% over the past year—from $5.84 to $5.01—representing one of the largest year-over-year drops since the poll began. Additionally, fewer children received both money and a separate gift, with that figure declining from 21% in 2024 to 16% in 2025.
Interestingly, the poll also notes a divergence between the average value of a tooth and broader economic trends. While the S&P 500 rose 26% between January 2024 and January 2025, the value of a lost tooth decreased during the same period.
The Original Tooth Fairy Poll® was conducted between January 10 and January 23, 2025, surveying 1,000 U.S. parents of children ages 6 to 12. The margin of error is ±3%.
